Relationships are great. Someone to chat with about your day, how you’re feeling and your future plans. We build them with our family and friends and even acquaintances. But it’s equally important to build business relationships.
For agents this obviously includes your work colleagues and superiors, vendors and buyers. But what about agents operating in a different scope? As a buyers’ agent or selling agent, this is critical – especially in a cooling market.
So, what can agents offer each other? And if the market is getting tougher, why should agents share leads they have spent weeks, months and even years cultivating?
Shelley Horton, Director of Albion Avenue, says the reasons are plentiful. And she explains why.
REINSW: Why is it important to establish relationships with selling agents?
Shelley Horton: “Buyers agents provide a source of qualified and ready buyers for selling agents, and most recognise the benefits that brings to a real estate transaction. And buyers ultimately become sellers again at some point, so it’s a future lead for them as well. Likewise, selling agents can introduce struggling and disillusioned buyers they might spot regularly at their open homes to a buyers’ agent they know and trust.”