By Clarence White
I’ve been lucky in my career to work with high performing auction agents. It’s no fluke that these agents tend to sell more often under the hammer and for higher prices than their competitors.
Their success strategies are simple, but they understand exactly what to do, when to do it and how to communicate with buyers and sellers.
The best start to an auction is if a paddle goes straight up once the auctioneer calls for an opening bid.
It is a strong message to all bidders that they must compete to secure the property. It is also a powerful statement to onlookers that the agent has done their groundwork and prepared their buyers.
The good news is, this scenario is easy to create. The secret lies in pre-auction conversations with buyers by the agent or the auctioneer.
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