Kylie Davis, the Head of Content at CoreLogic, said the property manager surveys would help identify how principals can grow their business.
“Property management teams are often neglected departments within real estate offices, but the work that property managers do with landlords and tenants can play a major role in how a real estate office is perceived within the community and be a major source of sales referrals.
“The reports that come out of the surveys will identify what differentiates the really great property managers from the average ones. I’m really curious to find out whether tenants and landlords have different or similar experiences – we’ll be able to learn a lot from comparing the data from both surveys.”
The final reports will identify the skills where property managers need to really excel, and start to encourage benchmarking in those behaviours.
Room for improvement
Past CoreLogic reports – which examined the experience of sellers and buyers – have found that while the majority of consumers had positive experiences with agents, there was still significant room for improvement.
This includes being transparent around pricing properties, responding promptly to inquiries and managing the expectations of sellers and buyers across the sales experience.
The reports showed 68% of sellers and 57% of buyers would recommend their agent to friends or family.
To download reports from these previous surveys, visit here.