Three ways to make your posts rank higher in Facebook newsfeeds:
1. Live video – the longer the live video, and the longer people watch it for, the more likely it’ll rank higher.
2. Be authentic – don’t spam. The more people who stop following you, the lower Facebook will rank your posts. Don’t ask for likes, shares or comments as these are deemed inauthentic.
3. Be timely – these are the most relevant posts and will be rewarded. Use hashtags that are currently trending.
Try a monthly campaign, from $1 or $2 a day. “Do sporadic little bursts” Chantelle says, “use your judgement, and trial and error.”
You will get more followers with advertising, but you don’t need to put money into Facebook ads if you’re posting things people love. Work out your marketing budget and stick to it.
If you put up too many posts people will unfollow you. Try two posts a day, during the week. Schedule something for over the weekend, perhaps a quote to motivate people at the start of the working week.
Put aside an hour a week to search for content, plan and schedule your posts.
Like and reply to comments on your page. Have fun, particularly with memes or funny images.
Handle negative complaints quickly and effectively. If you receive a negative comment, “I’m not happy with the service,” you should immediately reply to try and resolve the issue, and get them to private message you. Take the conversation offline.
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LinkedIn are able to tell when people are interested in buying something you are selling.
On Facebook you want to show people you’re human, think work-related but fun. If people are looking for you on LinkedIn, they expect to see a more professional tone. Repost industry articles, how to’s etc.
Chantelle added: “Whatever you do, don’t get discouraged. When something doesn’t work, try another idea.”
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