67% of real estate professionals rate their work-life balance as excellent or good
Source: SEEK Learning Defining Work-Life Balance Report
Create local content to conquer Facebook
These days, having a Facebook page is the norm for real estate agencies. But a recent report prepared by social media analytics platform Social Status and public relations agency Impact Communications Australia has found that most agencies are posting the wrong content to their page.
Posting current listings is simply not enough. According to the report, agents need to develop a strong understanding of what resonates with their local community so that people will read, share and comment on their posts.
“Create conversations that are of interest to your target Facebook users and empower them to do so as well,” the report said. “Content should always educate, entertain or help your target audiences.”
The report also encourages agencies to include images with their posts. “Images accompanying articles increases the average page views by 94 per cent,” the report said.
The report analysed 53,111 posts on 560 real estate Facebook pages.
When is an architect not an architect?
We’ve all seen ads promoting property as “architect designed”. But did you know that it is an offence to represent someone as an architect when they are not? The use of the term “architect” is protected by law in every state and territory, and in NSW fines of up to $22,000 can apply if the term is misused.
You can easily determine whether someone is entitled to use the term “architect”:
- Ask the person for their four digit NSW Architects Registration Number. Every architect knows their registration number, so don’t hesitate to ask.
- Check to see whether the person is listed on the NSW Register of Architects by going to architects.nsw.gov.au and using the easy search tool.
- Contact the NSW Architects Registration Board on (02) 9241 4033 and ask.
For more information, go to architects.nsw.gov.au