According to LJ Hooker’s Ben Mitchell, it’s Zac’s enthusiasm that makes him a great asset to the LJ Hooker network.
“The culture he has created in his agency is young, enthusiastic and ambitious. His team are keen, hungry, and ready to always go above and beyond, but they never forget the importance and value of good old customer service.”
According to Zac, Bathurst has traditionally been a bit set in its ways when it comes to selling property.
“We’re trying to mix things up by not conforming. Bathurst hasn’t typically been an auction oriented market, but we decided to offer this option to our clients. At the time, it was unheard of – now our competitors are doing it too. We felt we needed to shake the marketplace up, and it’s an option that can give the vendors a great result in a shorter time. It’s our willingness to challenge the status quo in this way that sets us apart.”
Developing personalised marketing campaigns for every property, rather than just listing the property and treating it in the same way as the last, is another way the LJ Hooker Bathurst team are taking a different approach.
“It’s about working out who the right type of buyer is and then deciding how they should be marketed to. If the property is appealing to a young family, we target our marketing with an online campaign. But if the property is more suited to an older couple, we lean more toward print.”
With a median house price of $340,000, Zac is seeing a new mix of buyers looking to invest in the area.
“We’ve had strong interest from the Sydney market, with roughly 35 per cent of my buyers being investors who are choosing to rent in the city and purchase an investment property in Bathurst.
“They can’t afford to break into the Sydney property market, so we manage their property on their behalf and when they build enough equity they purchase another property,” he said.
Zac believes it’s important to give back to the community and LJ Hooker Bathurst started out sponsoring a local netball team. That sponsorship has now grown and an entire new club – the LJ Hooker Heat – has been created, which has teams from nine year olds up to adults.
“It’s great to give back,” Zac said. “You don’t do it hoping they’ll list a house with you. You do it to meet new people. It’s great to go down to the club house with the LJ Hooker bear, have a sausage sandwich and cheer on the teams. It shows that you’re a real person – someone genuine, who’s not just collecting commissions.”
In the short term, Zac would like to grow his team by adding another sales agent.
“I’d like to continue to do our own thing and not conform, and really focus on giving our clients the absolute best experience they deserve,” Zac said.
“Over the next five years I don’t necessarily want to have any dramatic changes to the agency. I feel that we’ll continue to organically grow our client base through our consistent service and genuine passion for what we do.”