Building a new framework

May/June 2017 edition

As REINSW continues to push forward in the quest for professional recognition of our industry, a new group has been formed to examine the underpinning framework we need to put in place to achieve our goal.

While a great deal of work has been carried out in the background over the last few years to ready our industry for the journey toward professionalism, the creation of the Property Professionals Advisory Group signals the official start of our quest.
Meeting for the first time in late March 2017, members of the group are united and single-minded in their commitment to gaining professional recognition for our industry, and understand the urgent need to expedite the project.

The group has been tasked with examining and considering the critical elements necessary to qualify as a profession. The 5 Es – ethics, education, experience, examination and entity – as set down by the Professional Standards Authority (see page 28) will form the basis of the group’s terms of reference. Some initial smaller committees have been formed from the group to consider some of the Es – ethics, education and examination. A further committee will look at the financial ramifications of professional recognition. The findings of each committee will be submitted for broader industry input and feedback before forming part of the framework for an application to the Professional Standards Authority.

This journey is critical. As an industry, we must become viewed as trusted advisors. We need the real estate industry to be known for professionalism, and agents valued for their expert knowledge and reputation for providing honest, excellent service to consumers. Only by committing to the evolution of our industry into a profession can we make this happen.

I look forward to working with every REINSW member to make this vision a reality.

John Cunningham
REINSW President

Property Professionals Advisory Group
To determine the values and behaviours that should apply, from both a consumer’s point of view and from a fellow professional’s point of view.

Brad Caldwell-Eyles – Managing Director at 1st City Real Estate Group
Chris Mourd – Head of Franchise at McGrath Estate Agents
Shannan Whitney – Director at BresicWhitney
To examine the education reform package and determine what further levels of training should be required for an agent to gain professional status.

Douglas Driscoll – CEO at Starr Partners
Ewan Morton – Managing Director at Morton
Danielle Andrews – REINSW Education and Training Manager
To consider the mechanisms needed to measure professional accountability and how best to implement those mechanisms.

John Cunningham – Managing Director at Cunninghams and REINSW President
Leanne Pilkington – Managing Director at Laing+Simmons and REINSW President Elect
Tim McKibbin – REINSW CEO
To consider the financial ramifications of a new professional regime, including the roll-out of branding, marketing, PR, consumer education and more.

Brett Hunter – General Manager at Raine & Horne Terrigal – Avoca Beach and REINSW Vice President
Peter Matthews – CEO at Province Agents and REINSW Board member
Kylie Walsh – General Manager at Di Jones Real Estate and REINSW Board member