NSW Agents Fighting to Change Perception

14 November 2019

NSW Agents Fighting to Change Perception

The 2019 Ethics Index results released by the Governance Institute of Australia has placed Real Estate as the third most unethical occupation, behind State and Federal politicians.

For REINSW President Leanne Pilkington, this data poses a direct challenge to the entire industry. 

“We cannot accept these statistics and roll over. It is clear we need to work to improve the way we are viewed by society.

“I am proud to say at REINSW we are working on just this, with the Pathway to Professionalism (P2P) movement.

“Just yesterday, over 100 agents from across the state gathered at our Industry Summit to discuss our commitment and drive to improve consumer sentiment.

“Agents need to realise in order to change the perception of the Australian public, we need to take the Pathway to Professionalism and improve as an entire cohort.”

Leanne says while perceptions won’t change overnight, they will change if agents commit to do better.

“We need to recognise where we are going wrong and improve.

“REINSW has run its Industry Summit for seven years and growing the professionalism of our industry has dominated most of them.

“What was clear at yesterday’s event is agents are prepared to work together and collaborate in order to improve our industry.

“Shifting consumer sentiment is only going to happen when we can demonstrate that our focus is completely on the consumers and what their needs are.”

Download the Media Release here.

For more information, please contact:
Emma Handreck + 61 2 8267 0537 | 0497 697 857 | ehandreck@reinsw.com.au


The Real Estate Institute of New South Wales (REINSW) is the peak industry body for real estate agents and property professionals in NSW. It represents more than 2000 agencies across residential sales, property management, commercial, strata management, buyers’ agency, agency services and auctioneering. Established in 1910, REINSW works to improve the standards, professionalism and expertise of its members to continually evolve and innovate the industry. It lobbies the government and industry on behalf of members, develops new products and services to benefit agencies and professionals, and offers training and ongoing professional development. For more information, visit reinsw.com.au.