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realestateVIEW.com.au launches campaign to promote new apps
Released 16 February 2012



realestateVIEW.com.au is excited to announce the launch of its new major marketing campaign promoting its recently released iPhone, Android and iPad apps.      

Following the success of the soft launch in November 2011 which resulted in over 30,000 downloads, realestateVIEW.com.au’s latest campaign aims to raise awareness and accelerate downloads of the new apps.

The campaign is designed to highlight how the apps can turn one of life’s most stressful experiences into a more convenient and effortless process, leaving them with more spare time.
 

Promotional strategy

Launching today, the campaign will run until mid-April and will be promoted via:

  • Mobile billboard advertising: Smart cars and Vespa's displaying billboard advertising will be roaming the streets of Sydney during the campaign.
  • Street teams: Street teams dressed in orange morph suits will be out and about in popular public places in Sydney, demonstrating the apps and handing out promotional material.
  • Online sponsorships: Banner advertising will feature on the AFL site throughout the NAB cup, as well as on the NRL site during round 1 of the season.
  • Mobile advertising: Mobile advertising will feature on the two biggest mobile advertising networks in Australia.
  • Property magazines: realestateVIEW.com.au will be featured in some of the prominent consumer facing agent magazines, as well as within the “Your Investment Property” magazine.
  • PR: Radio promotions, a v-log/blog competition and lifestyle media outreach are all key PR initiatives being deployed as part of the campaign.
  • Auction rooms: realestateVIEW.com.au will be sponsoring auction rooms targeting active property seekers in Sydney across the campaign period.