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Good photography pays
Let’s face it, we’re all time-poor. When we scroll through websites, or flick through the pages of a property section, we are going to be stopped in our tracks by a crisp, well-lit shot – not by grainy, poorly-angled ones.
A survey undertaken in the US by real estate agents indicate that 83% of buyers consider the photos in online sites as being “very useful” when they are weighing up the pros and cons of investigating a property further. That’s ahead of detailed property information, which came in second and virtual tours, which only 60% considered the most useful function. As one survey respondent noted: “I’m not interested in the details if I don’t like the look of a house.”
The survey also found that poor-quality, amateur photography not only makes the property look unappealing, it also means buyers think everything about the home is shoddy, including the owners and the company marketing it. Not a good idea when the aim is to get the best possible price for the home that you have most likely lived in and loved and now hope to realise a healthy profit from.
So when you are preparing the check list of what needs to be done before your home is put up for sale – sprucing it up, fixing any minor damage, giving the garden a weed and the lawn a mow – don’t forget to add good photography into the marketing campaign your agent will devise for you. It’s not a thousand words, but a few superb pictures that will make you thousands in return.
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