As we come out of this COVID-19 pandemic-induced hibernation period, the NSW property industry is re-opening and we need to re-build confidence in the Great Australian Dream once again.
Pictures tell important stories. Now we’re firmly into the age of smart phones, citizen journalism now has the power to make people sit up and take note.
We are urging agents to get on board with our #OZPropertyALIVE campaign. We want you to tell positive property stories by sharing images to your social media channels of what’s happening in the market each weekend.
It’s simple – we are asking you to capture and share images of buyers in the field inspecting properties as well as queues of interested buyers waiting their turn to inspect, potentially, their future piece of Australia.
Property is an aspiration asset, critical to Australians and Australia’s future prosperity. We want agents taking photos* and linking them to the #OZPropertyALIVE hashtag, and then sharing them on Instagram, Facebook, Twitter, LinkedIn, etc. This hashtag #OZPropertyALIVE is our way to document the evidence and truth of what’s happening out in the market right now. Not some economist’s view of forecasted models – real images, real activity, real demand, real results.
We’re encouraging as many agents as possible to get behind this initiative. The result? We get thousands of images uploaded to social media telling a compelling story of Australians getting on with their lives and realising their property dreams.
Start this weekend! Let’s get sharing so that we can build the public’s perception of the property market in a good way and encourage vendors that now is a great time to list their properties.
Let’s show the public that it’s business as usual in NSW’s property market.
*Please note: Agents MUST still follow the restrictions with regards to social distancing so this should be made clear in the photos.