As the Principal and Director of Four Walls Commercial, a leading boutique commercial property agency based in Newcastle, Bobby Suminoski is one of the region’s leading commercial, industrial and retail real estate agents.
Established in 2006, Four Walls Commercial services the greater Newcastle area and the Hunter Valley, with offices in Newcastle and Maitland. Bobby and his team also partner with several longstanding clients with commercial properties on the NSW Central Coast.
With a strong desire to offer a truly personalised service to his clients, Bobby and his team provide specialist advice regarding all aspects of commercial property.
With over 25 years of commercial real estate experience, Bobby always knew he wanted to establish his own agency.
“After a decade or so working for a large international real estate brand, I identified a real need in the Newcastle market for a boutique commercial agency,” Bobby explained. “I wanted to offer a more personalised service for my clients and realised the only way to do this was to become a smaller and more dynamic operator.”
And it’s safe to say, Bobby has never looked back. As an independent agency, the Four Walls Commercial team has worked tirelessly over the last 13 years to build key relationships with developers, investors and other professionals active in the ever-booming local commercial property market.
“Newcastle has gone through an unprecedented rejuvenation in the last decade or so with new high-quality commercial developments around the harbour precinct and wider city,” Bobby said. “Billions of dollars are being invested locally, with Newcastle airport now the fastest growing regional airport in Australia. And as a regional area, we offer great returns for investors. There’s been a huge influx of people moving north from Sydney in search of a better quality of life.”
Consultative approach
So what’s been the key to Four Walls Commercial’s success? According to Bobby, success has been driven by a combination of expert local knowledge, relationship building and service excellence.
“I grew up in Newcastle and it’s a relatively small place,” he said. “Everyone knows everyone and our focus on relationship building has meant we’ve continued to grow largely from referrals and word of mouth.
“But what sets us apart is our genuine consultative approach. We make sure we listen to our clients and provide honest, accurate and sound advice. We always ask about long and short-term goals, whether investing or purchasing. And we structure our agency services accordingly.”
“I also think we’re successful due to our strong work ethic, our attention to detail and strict quality controls. These controls can be labour intensive, but they’re also a critical function of our business to make sure our clients get absolutely the best from us.
“We also have the latest systems in place to make sure we manage property proactively rather than reactively, with diarised management programs that overlap our CRM system and effective database filters to make sure we’re not sending out emails simply for the sake of it. Our clients only receive information that’s relevant to their portfolio or needs,” he said.