28 May 2019

Informative and educational: REINSW Roadshow meeting industry’s needs

Informative, educational and relevant are just some of the words agents have used to describe REINSW Roadshow 2019.

Now halfway through the 18-location long campaign, REINSW Roadshow has visited nine locations across NSW, including Armidale, Bathurst, Blacktown, Dee Why, Dubbo, Homebush, Hornsby, Sydney and Sylvania.

Staying ahead of the changes

As change in the industry continues (and will likely always continue), it is important for agents to remain informed and up-to-date.

As the peak industry body for real estate, REINSW takes this very seriously.

“Roadshow has always been our key industry event to educate agents,” says Nerida Wood, REINSW Training Manager.

“Over the years we’ve connected with thousands of agents at Roadshow and put industry issues under the spotlight for active and respectful debate.”

Wood says while agents are experiencing a tougher market, now is not the time to pull back on education and training.

“Remaining informed and ahead of the changes means agents can meet the future of real estate head on,” she says. “The only way to achieve this is to keep learning.”

Answering questions agents are asking

Wood says the uncertainty in the market means agents are questioning their futures.

“At REINSW, we are always being asked what is in store for the real estate industry and if agents have the right skills to succeed,” she says. “While we can’t predict the future, we can prepare for it and that is exactly what Roadshow is all about.

“This year we have introduced specialist sessions for sales agents and property managers to ensure we can address the specific issues affecting each scope of practice. We’ve received really great feedback so far and hope to replicate the format in future years.”

Wood says agents are also interested in the impact of proptech and curious about its adoption in their agencies.

“Technology and innovation are a key focus of our Roadshow this year,” she says. “Most agents understand that adopting proptech is in their best interest, but many are still reluctant to invest in it.”

Branding is the new black

Wood says something that has grown in importance since last year’s Roadshow is the impact of branding.

“With the market changing and technology performing more automated processes, consumers are seeking a connection with their agents,” she says. “This has seen a rise in the importance placed on personal and business branding, and this year’s Roadshow has two branding specialists to discuss how to best use digital marketing.”

With nine more locations across NSW, Wood says Roadshow is coming to a city near you. 

“Jump on board, hear from the experts and earn 12 CPD points,” she says. “Staying relevant is your key to maintaining a successful career in real estate.”

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