For some agents across New South Wales, Wednesday was just an ordinary day. For others who attended REINSW’s seventh annual Industry Summit, Wednesday marked a crucial moment in the Pathway to Professionalism (P2P) movement.
This year's Industry Summit was a little different to most.
Attendees pushed the boundaries with open, honest conversation and even, some heated debate. People were willing to stand up and advocate for what they believe is the best step forward in the P2P movement.
Many held conflicting opinions, thoughts and methods. However, the entire cohort was united in its thinking, that the industry needs to change.
Throughout the day, common themes emerged. One of the most talked about, was the negative perception of real estate agents and how to change it. The conversation was supported by the release of a Governance Institute of Australia report, which found real estate is rated the third most unethical profession in Australia, behind state and federal politics.
As Associate Professor Hera Antoniades pointed out on the day, real estate agents will never be classed as professionals in the minds of consumers, unless they can win their trust and respect.
Numerous panel members had their own ideas on how this could be done. For Braden Walters, it is the ability to say no and turn down listings, arguing taking on too much prevents effective communication.
For Piers Van Hamburg, it’s about placing behaviors over money. To expect your employees to operate to the highest standards, regardless of how much they’re bringing to the business financially.
Workshopping an answer
As the day continued, attendees were asked to put their heads together and workshop 10 considerations. The aim: to move away from the talk and start creating tangible plans for change.
Some of the suggestions included:
- Creating a Code of Ethics Framework for agents to work to
- Providing a place where tenants, buyers and all prospective clients can obtain clear information, in order to increase transparency and create more certainty
- To develop an experience framework that can be signed by the licensee-in-charge to recognise steps towards becoming a professional agent
- To be more open with the community work agencies do and adequately portray this to the local public
- Make REINSW membership mandatory but cheaper and enable the body with greater disciplinary powers
- Introduce the idea of accreditation to separate professional agents from average agents.
REINSW will continue to work on the P2P movement as real estate prepares to undergo a major transition, with the introduction of the Industry Reforms in March 2020.
These reforms will be the spring board for the entire industry to advance and grow professionally.
- Want to keep up-to-date with industry news? Become a member today
- If you're a member and have any questions call the REINSW Helpline on 9264 2343.
- To learn more about the reforms, Click here.
- Want to learn more about the P2P movement? Click here.