Agent Insights - Commercial

14 October 2019

Agent insights: Commercial

It’s been a tough year for the real estate industry, but things are beginning to look brighter. We asked two Commercial agents what challenges they’ve experienced, what they’ve actioned and what they predict for the years ahead.


BARRY JOHNSTON

Founder and Principal at Balmoral Partners


Challenges: Multiple challenges

The NSW Election brought Urban Renewal Planning Studies in key Sydney precincts to a halt. And the ALP’s negative gearing and CGT policies heading into the Federal Election saw many people acting prematurely to secure their positions. Land tax has also been an issue, with many property valuations growing by over 50 per cent.


Actions: Managing expectations

Educating clients and managing their expectations has been essential. They need to know what’s going on in the market, so they can plan ahead. Selling, buying and leasing strategies are usually long term, and forecasting and actively managing assets is required. It’s also been important to negotiate agreements with flexibility to ensure unexpected events can be dealt with early.


Predictions: Bright future

The future looks bright. We’re seeing people now wanting to invest, albeit in a considered fashion. We’re also seeing rents continue to grow in Sydney metropolitan areas. Investment in infrastructure is helping to drive this, particularly around metropolitan train stations and in Sydney’s West with the new airport.

KYMBAL DUNNE

Joint National Head – Private Office at Knight Frank Australia


Challenges: Undersupply

The market is undersupplied in Sydney and making money from transactions has been more difficult. On the flipside, our Asset Management teams are working overtime. The problem is that selling has been easier than buying. Most investors want to remain invested, so selling without buying into the same market has been unappealing.


Actions: Win-win attitude

We’ve reviewed our services to see what’s working and what isn’t. Our focus remains tied to our clients’ goals and ambitions; they provide the stock and we provide trusted and expert advice, and property services. The clients we want approach our relationship with a win-win attitude.


Predictions: Pressure on land use

I believe land will grow in value very quickly, because we’re building dense cities to meet ever-increasing demand. As floor space ratios increase, land values will go up immediately. Right now, many buyers think the market has reached near its top – but the town planning piece isn’t properly understood. When I visit cities like San Francisco and New York, it’s clear what will happen here.


This article first appeared in the Sep/Oct REINSW Journal.

Want more?