"66 per cent of those surveyed believe real estate agents should be embracing document automation
technology to be successful in today's market."
Just under two thirds (64%) of agents surveyed find the process of exchanging agency agreements and other contracts stressful, with 68 per cent attributing this stress to the time it takes to finalise contracts at the speed the client desires.
Director of Cunninghams, Andrew Lutze, says technology helps to overcome these challenges.
“Technology allows us to increase our productivity, streamline our processes and spend more time giving customers the personalised service they expect," he says.
Other agents agree, with two thirds (66%) of those surveyed saying they believe the industry should be embracing document management technology to be successful in today’s market.
Despite this, almost half of respondents (48%) indicated that entrenched processes and behaviours are preventing a transition to digital systems.
Asia Pacific Vice President of DocuSign, Brad Newton, says while many agents are entrenched and over-reliant on manual processes, they industry is embracing the advantages of technology.
“The real estate industry is waking up to digitisation, with agents in a number of states moving to digital systems to manage agency agreements," he says.
“For real estate agents, this directly impacts their bottom line because time spent in the office chasing paperwork is time they’re unable to spend prospecting, listing and closing other deals to bring in more commission.”
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