03 November 2021
By BRADEN WALTERS
Now, more than ever before, the property market is fast-paced and ever-changing, so you need to ensure your marketing is spot on to quickly capture buyer attention.
The COVID-19 pandemic has impacted real estate in many ways, including how we market properties for sale.
Put bluntly, property marketing is now more important than ever before. Lockdowns and restrictions continue to hamper the ability of potential buyers to physically inspect properties. As such, many buyers are relying on the marketing material put together by the agent to assess a property’s look and feel before making that all-important purchase decision.
Stylised videos and regular virtual walk-throughs have certainly become the order of the day for my team at Belle Property Byron Bay/Lennox Head. And our approach is working, with our campaign for 6 Burrawan Place in Bangalow recognised as the most viewed property on realestate.com.au last year.
“When it comes to property marketing, you need to continually review your approach to see what’s working and what’s not working in your market and for particular properties.”
Property marketing is much more than simply jotting down a few words about the property’s features, taking a few photos and filming a video. You need to think about how those words, photos and video all come together to build a story that resonates with buyers.
Here are my top tips on how to effectively market a property.
Importantly, when it comes to property marketing, you need to continually review your approach to see what’s working and what’s not working in your market and for particular properties.
Always remember that marketing is central for sellers who want the most from their property. If a property looks its best and is marketed to its full potential, you can certainly achieve a premium result.
BRADEN WALTERS is the Principal at Belle Property Byron Bay/Lennox Head and an REINSW Director, and was awarded as Property Marketer of the Year at the 2021 REIA National Awards for Excellence.
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