Moving to leadership
In 2016 Will joined BresicWhitney’s corporate team, which marked another significant shift in his career focus.
“I had a new energy for real estate and my purpose was clear,” he said. “I wanted to make the process of real estate better.
“I had the opportunity to work on exciting and innovative customer and staff projects with the leadership team across all areas of the business. This included launching a free building and strata inspection initiative, the construction of a successful off-market selling platform, the introduction of a centralised CRM, and many other data and creative initiatives.”
Will said that he believes in the value of providing an environment where real estate agents can focus on their careers as agents, and not have to spend their time and attention on managing a business.
“I think that for a real estate business to be successful, there must be a willingness to invest in people and the processes that support them,” he said enthusiastically. “We have a range of admin staff, creatives and other support staff who work in the business to take away the ‘non-sales’ tasks from agents, so they can focus on doing what they are great at.”
Will has continued to expand his role and, in 2019, joined the shareholder group as the only non-sales member, helping set a pathway for others who aspire to be business owners, but not necessarily work as agents.
Combining his experience as an agent with his background in business and finance, Will brings unique insight to tackling day-to-day tasks, as well as and longer-term strategy.
“The way I approach everything is with a problem-solving lens,” he explained. “Experts can apply textbook solutions, but that often confuses and convolutes in a fast-paced property environment.
“Applying yourself practically and efficiently is more important. With a legal issue, for example, there are usually things you can do early on to avoid escalation. I like to find that point where parties walk away satisfied. This is best supported by culture and those around you.
“It’s important to build a culture where people work together to solve problems.”
“I think that for a real estate business to be successful, there must be a willingness to invest in people and the processes that support them.”