It’s safe to say, video isn’t the next big thing – it’s THE thing! Video content has taken hold in the social media world and there’s no doubt this will continue. Social media platforms give preference to video content in newsfeeds, making it one of the best ways to extend your social reach. If you’re not sure about what topics and themes will resonate with your audience, read on.

1. Market wraps 

No matter where you go, property is a hot topic. Everyone wants to feel like they have the latest insider information about what’s going on in their local market – so why not give it to them? No doubt you’re already sharing updates about market trends, property listings and other insights with your database, so most of the hard work is done. It’s now just a case of converting that information to a visual format. 

A succinct, information-packed market wrap video will engage potential clients and position you as a local expert. It’s also a great tool to stay in contact with past clients and perhaps convince them to take the next step on their property journey with you.
Remember to be honest, share the facts and finish up with a strong call to action encouraging viewers to act now or potentially miss out.

2. Property listings 

An oldie, but a goodie. Property listing videos showcase a property and its surrounds to highlight features and amenities. Beautiful photos of a property are all well and good, but a video will create an emotional connection. They help sell the lifestyle. You can showcase the home, note any interesting and unique features, and tell a visual story.

Including movement, people and even pets in the video will go even further to building that all-important emotional connection. Think about sitting down with the current owner and having a chat about why they love the property. Potential buyers will start to imagine themselves living there – cooking dinner in the kitchen, having friends around for a movie and watching the kids play in the yard. They’ll be on the phone to you before you know it.

3. Agent profiles 

When it comes to choosing a real estate agent, potential clients want to know that you’re trustworthy, knowledgeable and professional. An agent profile video is one of the best ways to convey this and reinforce your reputation as a local expert. Introduce yourself, share what you love about living in your community and include some testimonials from your best clients. Potential clients will get an immediate sense of who you are. By the time they meet you, initial introductions have already been made.

Agency profile videos are also important. Like an agent profile video, they introduce the agency to potential clients. They’re an effective way to introduce your team, showcase what’s different about your agency and brand, share what you love about the local area and communicate your values. It allows viewers to start building a relationship with your agency.

4. Suburb profiles 

Buying a home is not just about finding a property that fits with your needs and style. It’s also about picking a neighbourhood and community that you like. Suburb profile videos help sell the lifestyle of a neighbourhood and allow potential clients to imagine what their life could be like if they lived there. They also demonstrate your local expertise and can help build your reputation as someone who’s ‘in the know’. Include footage of local amenities like schools, transport, restaurants, shops and parks. You might also include any interesting landmarks or attractions.

The benefit of suburb profile videos is that they appeal to both locals and those thinking about relocating to the area. They’re the perfect way to show the personality of a neighbourhood.

5. Testimonials 

Testimonial videos build trust with your audience. They’re more engaging, personal and persuasive than written reviews, and potential clients are more likely to believe what’s being said because they’re authentic. Seeing happy clients speak your praises in their own words will help pique audience interest and build your credibility by providing social proof.

For a testimonial on steroids, why not try a case study video? A case study is a fabulous way to share the result you achieved for your client. It also takes viewers on a journey and shows how you operate throughout the entire process – from the moment you list the property through to popping the champagne at settlement. It’s a great way for potential clients to get to know you and shows them what they can expect when they work with you. Definitely a useful tool in a listing kit!

6. Behind the scenes 

You can give viewers an insight into the day-to-day life of your agency with behind-the-scenes videos. Give a sneak peek of your team at work, do a tour of the office, show one of your agents setting up for an open home or promote the team taking part in a community event. It’s a great way to build trust, show personality and humanise your brand.

Behind the scenes videos can also demonstrate how a property is transformed for sale. You can show viewers how a property is styled and prepared, which will help them understand the process of selling a home and familiarise them with your services. Think of it as your own property makeover reality show.

7. Livestreaming

These days we all have everything we need in our pockets to shoot a video anytime, anywhere – and Facebook Live let you connect with your clients, potential clients and followers by sharing real-time video of what you’re seeing and doing.

Create virtual open home visits for those who can’t attend in person. Film the action of an auction as it unfolds. Provide a glimpse of the local neighbourhood. Do a Q&A with a happy client. Show your property stylist adding the finishing touches to a home. Have a chat to the barista at the local coffee shop. The options are endless. Take advantage of livestreaming when you’re out and about, and keep it real – your audience will connect with you.