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First National adds iPad apps
Released 18 July 2011



First National Real Estate has launched an additional twoiPad apps after releasing its first, My Condition Reporter, in May.    

Available at no cost through iTunes, the ‘First National Real Estate’ app provides consumers with access to the network’s residential, commercial, rural and business listings, as well as the contact details of each of its office locations nationally.

While the network’s My Condition Reporter app has been made available to all of its First National property managers at no charge, First National Real Estate intends to soon make the app available to all property managers nationally for a small fee through the iTunes store.

The other two apps that First National Real Estate has launched are exclusively for the use of its member agents.

The first, Mobile Register, enables First National agents to use their iPads to enter buyer and tenant search criteria to the network’s Utopia customer database while they’re in the field.

“This is the future of real estate,” First National Chief Executive Ray Ellis said.

“The opportunities offered by technology to improve the profession’s performance and customer satisfaction ratings are enormous. However, many of our competitors choose to rely on their brand equity and perhaps even franchisee apathy, instead of investing resources where they are clearly needed.”

The second app, Mobile Lister, links directly with the Utopia system, and enables agents to present precise examples of how their potential customer’s property would look when marketed by First National Real Estate.

The agent can produce a live buyer demand report, proving to potential clients how many buyers are waiting on their database and looking for the customer’s property. The property’s asking price can also be moved upwards or downwards, using a sliding scale, to show the impact this would have on the number of buyers available.