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Google abandons property search
Released 28 January 2011

Google has abandoned its foray into property searches due to low take-up rates, back-end infrastructure challenges and the vast array of competition in the online real estate sector.  

In a statement yesterday, Google said that due in part to the "proliferation of excellent property search tools on real estate websites", it will discontinue the real estate feature within Google Maps on 10 February 2011.

"We recognise that there might be better, more effective ways to help people find local real estate information than the current feature makes possible," reads the Google statement. "We'll continue to explore this area, but in the meantime, Google offers other options to home-seekers."

In 2009, Google added a feature to its Maps service that allowed users in Australia, the US, New Zealand, the UK and Japan, to find property for sale or rent. The listings appeared alongside the map, allowing people to see photos of the property using Google's Street View.