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Record vacancy rates not alarming, says industry insider

20 July 2017

It’s important that residential investors don’t panic about the record high residential vacancy rates across New South Wales, says DiJONES General Manager and REINSW member, Kylie Walsh.

“Seasonally June and July are the worst months for rental vacancies across the board in Sydney,” Walsh says. “However, investors should not be alarmed.”

Walsh says it is the job of a professional agent to partner with investors to minimise vacancy and educate them that periods of vacant possession are something all property investors should budget for.

“In order to maximise returns it is important for agents to work with their investors on insuring fixed term tenancies do not expire or come up for renewal during the winter months,” she says.

“Strategies to combat this include signing tenants for nine or 18-month leases – rather than the standard six or 12 months – so investors are not exposed to seasonal fluctuations.”

Walsh says current market conditions mean it is important to find innovative ways to market rental properties.

“Given the large number of property investments across Sydney, traditional forms of marketing may not work in certain markets.

“Investors should be looking at premium marketing packages on major portals, targeted social media campaigns, illuminated or picture signboards, and where appropriate placing virtual furniture in vacant properties.”

Walsh says drone footage should also be considered if a property is conveniently located close to education, medical or transport facilities.

“We’re finding there is a high demand for good quality family homes, single villas and large townhouses. On the other hand, dated apartments and units without car parking are becoming a challenge to lease.”

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