Tips on preparing a submission
Clear guidelines and limits are provided in the Terms and Conditions of Entry and category criteria, so stick to them when preparing your submission.
Make sure you thoroughly read the criteria for the category or categories you are entering and address all the questions. Ensure your answers are detailed, specific and relevant to the question and demonstrate genuine, significant achievements that can be verified with clients and third parties.
Part of the value in preparing a submission is the opportunity to reflect on your personal and business success, so don’t leave it to the last minute. Schedule some quiet time to write your submission in advance of the deadline.
Work as a team
Involve your whole team in discussions when preparing your entry. Many minds make for light work! Even if you are entering an individual category, make sure you get others involved – you’ll be amazed at the input they can offer.
Appoint a central co-ordinator
It’s a good idea to appoint one person in your agency to be responsible for keeping everyone on track to meet the entry deadline and for pulling together any supporting documentation required for the final submissions.
You might not be able to tick every box for every question, but that’s OK. Don’t be afraid to explain why and outline the steps being taken to address any gaps.
Sit down with your team after submissions have closed to discuss any areas of weakness identified as a result of preparing your submissions. The journey can be as rewarding as the destination.